Thursday-Saturday
May 20-22, 1999
SANTA ROSA CALIFORNIA
Thursday, May 20, 1999 ESTABLISHMENT
8:00 - 9:00 Registration and Coffee
9:00 - 9:10 Welcome and Announcements - Lapsley
9:10 - 10:00 World Olive Production and Oil Varieties (Tasting I: oil varietals) - Vossen
10:00 - 10:30 Land Selection and Preparation - Sibbett
10:30 - 10:50 Propagation of Planting Stock - McGourty
10:50 - 11:10 Break
11:10 - Noon
Planting and Management of Young Trees, Pruning & cropping of mature
trees including
Traditional systems and new systems for mechanical harvest - Ferguson
12:10 - 1:20 Lunch
1:20 - 4:30
Field Trip to McEvoy Orchard to see Propagation, New Plantings, and Processing
Shari Gonzales/Paul Vossen/Ken Sower
Friday, May 21, 1999 MANAGEMENT
8:30 - 9:10 Weed Control Options in Olive Orchards - Donaldson
9:10 - 9:50 Irrigation and Fertility Management - Connell
9:50 - 10:10 Break
10:10 - 10:40 Ripening and Harvest Alternatives (Tasting II: Olive oils at different maturities) - Vossen
10:40 - 11:20 Pest Control and Organic Alternatives - Vossen
11:20 - 11:50 Orchard Establishment and Management Costs - Klonsky
11:50 - 12:00 Questions and Answers
12:00 - 1:00 Lunch
1:00 - 4:30
Saturday, May 22, 1999 PROCESSING AND MARKETING
8:30 - 9:30 What is Olive Oil? — Bruce German
9:30 - 10:10
Overview of Oil Processing and Quality Issues - Vossen
(Tasting III: Olive oil defects)
10:10 - 10: 30 Processing Costs — Lapsley
10:30 - 10:50 Break
10:50 - 11:10 The Competition: The World Oil Market—Mike Bradley, Veronica Foods
11:10 - 12:00
Marketing California Oil - Panel
Calio Groves, Katz & Co., Henwood, & Olive Ridge
To enroll for the 3 day course, Growing and Marketing Gourmet Olive
Oil, phone University Extension at 800 752-0881. The fee is $550
and the section number is 984E101